APA Strategic Goal 3 Brand Recognition Project

APA Brand Recognition Project

Name(Required)

Purpose: What do we want to accomplish?(Required)

Goal 3: Be known as the premier child health organization for academic career development. Strategic objective to accomplish in 2023: Work with a marketing and branding consultant and APA community to identify APA's unique strengths that distinguish the organization among other pediatric academic societies

What impact will this have on the APA?(Required)

What is our ideal outcome of working with this consultant?(Required)

What does the completed project look like? What is the return on investment?

Success Criteria: Please list any specific results that would deem this project to be successful.

Consider measurable & specific metrics.

Please describe the absolute best result of this project.(Required)

Please describe the absolute worst result of this project.(Required)

APA Brand Recognition Project

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